Old reviews can outlast the problem

You may have fixed the delivery issue, changed a process or resolved a complaint. Someone checking your profile cannot see those changes from the score. They read what is still on the page and decide whether they are comfortable choosing you.

That is frustrating when you know how much work has gone into improving the business. You want people to judge the experience you offer now, but old complaints can keep influencing that decision.

What people see when they check your business

Today's customer experience

What people experience when they deal with the business now.

The reviews still online

What a new visitor can read before deciding whether to choose you.

Your replies

How the company responds to a complaint in public.

The shared objectiveA profile that gives readers a fuller picture of the business
The rating matters, but people can also read the reviews and company responses.

One removal will not always fix the profile

Other reviews may still raise questions after one case is resolved. A complaint with no answer leaves the reader to fill in the gaps. Several similar accounts can make a problem look unresolved, even when the business has dealt with it.

The work has to account for what remains visible. We challenge reviews that breach the rules and write responses to complaints on behalf of your company. This gives readers more context when they look through the profile.

We deal with the reviews and company responses

Our team manages the agreed disputes and removal cases with Trustpilot. We write replies in your company's voice and keep track of reviews that need attention as they appear.

You receive updates on the work and know when we need your input. Trustpilot decides removal requests, and we do not promise a particular score or a date by which the profile will recover.

The work on your profile

Reviews that breach the rules
We handle the disputes and removal cases.
Complaints without a reply
We write responses on behalf of your company.
Reviews that keep needing attention
We provide ongoing management under the responsibilities agreed with you.
Trustpilot decides removals. A particular score or recovery date cannot be guaranteed.

Give the profile a point of contact

Checking the score throughout the day does not tell you what to do about the next review. Having someone responsible for the work makes it easier to know whether a case is being handled and what happens next.

We agree the responsibilities with you before starting. The work can cover a particular problem or ongoing management, depending on what your business needs. Your team knows which matters are with us and which need its attention.

Your next step

Let’s talk about your business.

Share the issue you are facing. We’ll discuss the work involved and agree a scope before you commit.

Discuss your profile