The business still needs to run

Notifications keep interrupting the day. You are checking names and claims while customers still need your attention. For a small team, that can quickly turn into hours spent away from ordinary work.

Meanwhile, people visiting the profile see the recent reviews together. They may assume that several similar complaints describe what they should expect from your business. Customers who already know you may also ask what is going on.

Where the pressure shows up

  1. On the profile

    Recent negative reviews become what new visitors see first.

  2. During the working day

    Checking claims and answering questions takes your team away from other work.

  3. Among customers

    People who know your business may ask about what they have read.

A sudden increase calls for attention. It does not, by itself, establish that the reviews are fake.

Work from the facts as the reviews come in

Some accounts may be familiar. Others may describe events you cannot trace. Repeated claims or unfamiliar names deserve attention, but a sudden increase alone does not prove that reviews are fake.

We handle disputes under Trustpilot's rules, using the information available for each case. The replies your company publishes should reflect what is known. An accusation made in frustration can give readers another reason to question how the business deals with complaints.

A warning adds another problem

A notice on the profile may be the first thing a visitor sees. Your team can find itself explaining the warning as well as the reviews, even while disputing the reason it appeared.

We handle disputed profile warning cases and the correspondence with Trustpilot. That work is coordinated with the review cases we are managing, so you do not have to keep explaining the same situation to different people. The platform decides whether a warning is removed.

The cases we handle

Suspicious reviews
We challenge reviews that breach Trustpilot's rules and manage removal cases.
A disputed profile warning
We handle the dispute and correspondence with Trustpilot.
Questions raised in public
We write company replies using the facts available.
Trustpilot decides review and warning disputes. We manage the cases and correspondence.

We handle the cases and public replies

Our team takes on the agreed review disputes and removal cases. We deal with platform correspondence and write replies from your company, keeping track of what has already been said as further reviews appear.

You know which cases are in progress and when we need information from you. We keep you informed while your team continues with the business.

Your next step

Let’s talk about your business.

Share the issue you are facing. We’ll discuss the work involved and agree a scope before you commit.

Discuss suspicious review activity